Comment est-ce que les produits de beauté organiques communiquent-ils actuellement sur leurs produits ? Comment peuvent-ils améliorer leur communication actuelle ? Comment le marketing vert peut-il améliorer cette communication ?

Étude de cas Marketing & marques Marketing médias

Date de publication :

05/10/2007

Langue :

Anglais

Format :

.doc

Nombre de pages :

45 pages

Niveau :

expert

Consulté :

6 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Context
1. Definition and law
2. Reasons and certifications
3. Risks due to conventional cosmetics
4. The Bio cosmetics borderlines
5. Impact on the marketing
Synthesis of researches
1. Conceptual model
2. Analysis of the situation
Literature Review
1. Marketing communication
2. The place of the green marketing on the marketing communication
3. Protect the green marketing with labels
4. The example of green marketing on cosmetics in Asia
Methodology
1. Literature Review
2. Primary research

Résumé :

This research will be conducted in the Bio Cosmetic area as well as its marketing. More specifically, its goal is to demonstrate that a company can sell better products thanks to organic cosmetics and with the help of good marketing communication and at the same time keep an ethical image. Bio cosmetics are a growing industry, whose success is acknowledged in the entire world these last few years.
According to Rita STIENS:

"The supreme goal is to define a better level of quality." "Environmental conservation is one of a vital concern for the natural cosmetic". Finally she said, "If in doubt, always pitch on the security."

In addition, it has been decided that a qualitative investigation was to be set up with professionals of the organic cosmetic industry to investigate on the different sales techniques in the communication area. The research questions outlined for the proposed study are as follows:

How do organic cosmetics currently communicate on their products? How may they improve the current communication? How the green marketing can improve this communication?