Ethical Considerations of the Ford Pinto Case
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business strategy
presentation
date published 03/05/2008
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level : General public
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In the 1970s, the question about the Ford Pinto arose and became a very large issue about whether or not it was safe in a rear end collision. The problem in this case is whether or not Ford conducted business morally and ethically in regards to recalling the Pinto. There are many factors involved in this case but the overall information I retrieved from the article implicitly proves that Ford new about some potential problems and chose to ignore them until someone pointed them out to the authorities and to the public. The problem that arises for Ford is the ethical and moral considerations of avoiding the problem until some one found out and the impact it could have on the future of the Ford Motor Company. Personally, I think this is the first black eye that Ford received that made a huge impact on the public. The parties involved are the Ford Motor Company, the NHTSA, the car owners and the writer, the management and the stockholders of Mother Jones magazine. You must also consider the management and stockholders at Ford. The different inspection agencies that tested the Pinto and finally, in a peripheral way, the lawyers who advised Ford not to reveal anything and then their possible involvement in the hearings and lawsuits.

