Etude de cas Apple
Date de publication :
22/02/2008
Langue :
Anglais
Format :
.doc
Nombre de pages :
9 pages
Sommaire :
Sommaire
- Design as a competitive advantage
- Marketing as a competitive advantage
- Steve Jobs as a competitive advantage
- The personal computing industry
- The Death of the PC
- A high Prices strategy, a low Product Innovation
- The IPod Tou ...
Résumé :
apple's designs are, well, elegant. There is no better word for it. Sony and Toshiba can come close at times, but, on average, apple has the best-designed hardware from an aesthetics point of view of any vendor. It is amazing that, after several years, no one has been able to design a better hard-drive-based MP3 player than apple did with the iPod. Even Toshiba's design, which used many of the same components, sucked.
Sometimes it's the little things. For instance, I went to the apple store in New York and I look at the laptop hinges on the new PowerBooks and iBooks, you'll see the way screens should be attached to laptops. The screen opens out and down, minimizing the height of the open laptop and making it much more practical for airplane use. The hinge itself is not only robust, but also protected, so it would be difficult to break. The end result is like a Porsche design in a good year: clean, understated and elegant.
Sometimes it's the little things. For instance, I went to the apple store in New York and I look at the laptop hinges on the new PowerBooks and iBooks, you'll see the way screens should be attached to laptops. The screen opens out and down, minimizing the height of the open laptop and making it much more practical for airplane use. The hinge itself is not only robust, but also protected, so it would be difficult to break. The end result is like a Porsche design in a good year: clean, understated and elegant.
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