L’évolution du management de la qualité

Quality has an important role in the production chain. It is even essential. Nowadays, companies have to think just as a consumer to understand their point of view and to serve them right. Customer satisfaction depends on quality and so is the brand image. If quality is not sufficient, the word of mouth could be catastrophic and lead to bad reputation and possibly bankruptcy. As a result, the control of quality has evolved with the importance of customer satisfaction. It has gained in importance and has evolved a lot. What used to be only vague inspection has now become total quality management (TQM).
To study this evolution, we will see both of these theories and then apply it to the example of General Electrics.