Les exportation d’algues vers le Japon

Within the framework of the realization of this file of international trade, it is asked to us to market an original product in a country of our choice. We chose that produces: food algae, marketed in form rough or with a first transformation, in the form of powder for example. This product currently knows an increase in its sales. Moreover, it seems an original product, owing to the fact that it is still little developed compared with other foodstuffs. However, to succeed in our project, it is essential to have a good adequacy between the product and the country. We have thus to decide to export our goods in Japan, because it is in this country that the art of cooking of the algae began, they are thus them most favourable to appreciate our product. After a presentation of Japan, then of our product, the last part of this report will be devoted to marketing of our algae in Japan.