Faire des affaires en Chine : la fusion Danone-Wahaha

chinese can be seen has protectionists, they impose foreigners to get a local partner to product and sell in China. Most chinese way of thinking are not strict about trademark and copyright, and don't feel out of the law to use a name of a brand already existent for themselves. It is a matter of values and beliefs even the OMC try to push them to respect the copyright.

Creating a Joint Venture in China imply to know this local way of work and danone doesn't seem to be prepared well as show they failed in this market. It would be better than since the beginning they didn't act as imperialist, and had contract signed with wahaha about this kind of issues. One other way is that they didn't created enough links with the local partner, they took a long time to discover that wahaha was using their name without paying danone, with a closer network the situation may never arrived.

The two parties were willing for negotiations, but in facts, it seems that they didn't really want to negotiate before they never found an agreement. danone didn't offer enough money and Whahaha didn't want to reduce their requirement. They two both tried to pull the best solution for themselves without understanding the opposite requirement. When we observe the list of case presented behind a tribunal, we see that this conflict at been during for at least one year and a half, which is pretty long. This procedure was expensive and not helpful for danone because they lose.