Field Project: Au Bon Pain
$2.95
3 word format
document in english
marketing
market study
date published 12/09/2007
review : not yet assessed
level : General public
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SummaryAu Bon Pain was established and opened its first café in 1978, in Boston’s Faneuil Hall Marketplace. The goal of this first café was to offer fresh baked bread and cater to commuters, tourists, shoppers, students, and residents located throughout the city of Boston. Au Bon has been greatly successful and has expanded it’s cafés into countries such as Chile, South Korea, Taiwan, and Thailand. There are now over 230 Au Bon Pain cafés located in the United States. Au Bon Pain has strategically opened cafés in the busiest locations such as large cities, airports, train stations, hotels, malls, hospitals, and universities.
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