La fusion de Danone et de la Bolshevik Biscuit Factory

In this essay we'll try to analyse the environment in which danone is competing. We'll find its strategic choices since its creation and how this firm grew in such a way it became a world leader. After a quick history of the group, we are going to carry out examinations about its strengths and weaknesses, and also the opportunities offered by the market. We're going to consider the place of danone's products in the market and we'll base our analysis on figures and we'll take a closer look at the biscuit market which is going to be the centre of this essay. Then we'll study the strategy and the choices adopted by danone about the way to manage the take over of the Russian company bolshevik (in 1993). We are going to analyse the situation of danone and the point of view of bolshevik, the cultural differences between this two distinct kinds of organisation. We'll pay attention to the change this take over is going to make, how and how long will it take to import new management in a company.