General Electric’s product differentiation strategy

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3 word format

document in English

marketing

market study

published 04/06/2008

review : Completed

level : Advanced

requested 1 times

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Summary

Throughout the course of its development, General Electric has undergone a number of changes. While many of the changes have been quite overwhelming for the organization—such as when Jack Welch took over in 1980 and drastically downsized the organization—the end result has been the development of an organization that has streamlined productivity and management. Although the organization recently acquired a new CEO, Jeffrey Immelt, in 2001 the organization has sought to remain focused on the methods and techniques that have made the General Electric successful in the past.
With the realization that General Electric has developed such a successful organization, there is a clear impetus to examine the success of the organization and what has promulgated this outcome. Using this as a basis for investigation, this research considers the Consumer Electronics Division of General Electric and the specific strategy that they have utilized for success. Based on this information, five reasons as to why this strategy might succeed and five reasons why this strategy might fail will be discussed.