Gestion de la chaîne d'approvisionnement: Renault

The renault/Dacia Logan is the result of a fabulous challenge initiated by renault along with its Romanian subsidiary Dacia : commercialization of a modern, simple and robust car which not only meets the 2005 European standards, but which is also practical, performing, good looking and spacious... all this at the flabbergasting base price of 5,000 euros.

The production costs have been drastically reduced not only by means of the skilled and relatively low-cost Romanian labour force, but also by using well known and proven powertrains and mechanical components from the renault- Nissan alliance.
renault has now decided to market the Dacia Logan in most of Western Europe starting in mid-2005. The excellent reception the car has been given by both the motoring press and the general public, along with successful customer tests, have led renault to extend sales of the Logan beyond its priority markets.