Gestion de l'image de marque du fabricant de champagne Mumm
Date de publication :
15/10/2009
Langue :
Anglais
Format :
.doc
Nombre de pages :
10 pages
Sommaire :
Sommaire
- History of the House Mumm
- Reputation
- Brand awareness
- Perceived Quality Customer
- Loyalty Image
- Brand identity
- Sponsorship
- Sports
- Arts
- Gastronomy
- Advertising and Special Products
Résumé :
The House of G.H. mumm has been founded in 1827 by George Hermann mumm and is today the third-largest champagne producer in the world; with more than 8 million of bottles sold each year. Around 60% of the company's sales is for exports.
GH mumm is found in more than 100 countries worldwide and is a leading brand in Europe, especially in France. In 2005, the House became part of the Group Pernod Ricard, which is the second-largest wines and spirits producer over the world.
As a major player in the world of champagne, mumm has been instrumental in the success of this outstanding product across the centuries. It has been behind advances in viniculture and high-profile initiatives which have helped establish champagne's international reputation while respecting tradition and keeping pace with changing tastes and fashions.
The company has since a while a very good brand management, thanks to its image, reputation, quality and brand awareness.
GH mumm is found in more than 100 countries worldwide and is a leading brand in Europe, especially in France. In 2005, the House became part of the Group Pernod Ricard, which is the second-largest wines and spirits producer over the world.
As a major player in the world of champagne, mumm has been instrumental in the success of this outstanding product across the centuries. It has been behind advances in viniculture and high-profile initiatives which have helped establish champagne's international reputation while respecting tradition and keeping pace with changing tastes and fashions.
The company has since a while a very good brand management, thanks to its image, reputation, quality and brand awareness.
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