Gillette Indonésie

After entering the Indonesian market in 1971, gillette has settled a leadership in that country with a 48% market share in volume in 1995. The expected growth of gillette in Indonesia led to a prediction of a 1996 market share up to 50%. The high growth of Indonesian GDP, the rising of incomes and the better education of consumers made likely the increase of gillette's performance in the country. Yet, nothing is sure about the ways to accelerate the development of the market