Google as an organization and evaluating its strategic management
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published 15/06/2008
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SummaryExecutive Summary
Google is perhaps one of the most successful dot.com companies of the new millennium. Although the company was developed during a time when the popularity search engines had not yet peaked, Google managed to find innovative and creative methods not only to make search engines popular but also to make search engines profitable. The end result of this process has been the creation of a publicly traded company that currently worth more than $8 billion. While taking Google public has offered a huge influx of capital into the organization—allowing Google to better manage its growing competition—the organizational changes that have been wrought as a direct result of Google’s IPO have been somewhat difficult to assess. An organization which once prided itself on a relaxed corporate culture, in which employees were allowed to bring their pets to work, is now faced with the imposition of a corporate structure that warrants the imposition of management and the possible decline of innovation in the workplace.Arguably, the changes that have occurred at Google are quite significant. In light of these changes, this investigation argues that Google should shift its focus from creating a “perfect search engine” to one of focusing on innovation as a principle means to remain ahead of the competition. While it is indeed true that Google has created the best search engine on the Internet, competitors such as Yahoo and MSN, which already have well structured portals in place, are now challenging Google to create similar services.
Google is perhaps one of the most successful dot.com companies of the new millennium. Although the company was developed during a time when the popularity search engines had not yet peaked, Google managed to find innovative and creative methods not only to make search engines popular but also to make search engines profitable. The end result of this process has been the creation of a publicly traded company that currently worth more than $8 billion. While taking Google public has offered a huge influx of capital into the organization—allowing Google to better manage its growing competition—the organizational changes that have been wrought as a direct result of Google’s IPO have been somewhat difficult to assess. An organization which once prided itself on a relaxed corporate culture, in which employees were allowed to bring their pets to work, is now faced with the imposition of a corporate structure that warrants the imposition of management and the possible decline of innovation in the workplace.Arguably, the changes that have occurred at Google are quite significant. In light of these changes, this investigation argues that Google should shift its focus from creating a “perfect search engine” to one of focusing on innovation as a principle means to remain ahead of the competition. While it is indeed true that Google has created the best search engine on the Internet, competitors such as Yahoo and MSN, which already have well structured portals in place, are now challenging Google to create similar services.
Table of Contents
- Executive Summary
- Google'Company Overview
- Cater to every need
- Encourage creativity
- Effective communication
- Google Strategy
- Internal and External Business Environment
- Long-Term Objectives/Vision/Values
- Grand and Generic Strategies
- Critical Success Factors
- Planning and Control Strategy
- Conclusion
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