Google vs Microsoft

Since the launch of google Search Appliance, a paying version reserved for the enterprise which allows firms to accede to documents in the internal database of google, microsoft has declared war to the famous search engine. It is a very profitable market and Gartner Group forecasts that it will be worth $500 million in 2010. Consequently, microsoft will launch a new version of its own enterprises search engine, Share Point Portal at the end of the year. microsoft has underestimated for a long time the profitability of the activities focused on the Web. Indeed, 80% of its revenues were just represented in the sales of its famous operating system, Windows and its Office software. microsoft has decided to raise a barrier between google and the net surfers. Its objective is to rule over the web. Furthermore, we don't forget that google is five times more famous than microsoft concerning the public researches on the web. Indeed, one time out of two, net surfers research information thanks to google. It represented 2, 6 billion of researches in 2005, five times better than MSN Search, the search engine of Bill Gate's company. The key of this profitability is the advertising on the web. This market was estimated at 18, 5 billion in 2005 and ZenithOptimedia forecasts that it will be worth $32 billion in 2008. There was an increase of 92% between 2004 and 2005. This media budget will be more important than these ones of radio and posting.