Green marketing issues about Total
Date de publication :
27/11/2006
Langue :
Anglais
Format :
.doc
Nombre de pages :
16 pages
Sommaire :
Sommaire
- Introduction of the company.
- History.
- Facts about total.
- Strategy.
- General analysis about total.
- Respect of the regulations, norm and audit.
- Porter five forces.
- Value chain analysis.
- Eco-performance matrix.
- Products analysis.
- Leveraging oil and gas resources.
- Renewable energy.
- Improving product.
Résumé :
total's global businesses are divided into three segments:
The Upstream encompasses our oil and natural gas Exploration and Production operations, along with our Gas and Power activities.
The Downstream covers Trading and Shipping, Refining and the marketing of total and Elf brand petroleum products, automotive and other fuels, and specialties such as LPG, aviation fuel and lubricants, through both the retail network and other outlets worldwide.
Chemicals includes Petrochemicals, Specialties, Fertilizers and Elastomer processing and Arkema, a new entity including Vinyl Products, Industrial Chemicals and Performance Products.
In 2004, total delivered remarkable operational and financial performances and was one of the world's fastest-growing, best-performing oil companies. Over a period of five years, the Group's hydrocarbon production has increased by 25%.
This growth is being supported by a clearly defined strategy and a determination to continuously improve performance while respecting our commitment to corporate social responsibility.
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