Harvey Nichols in Hong Kong
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42 slides .ppt
document in english
marketing
case study
date published 28/09/2006
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SummaryOur Mission :
“To provide Hong Kong customers with the “fun, fashion and feel-good experience” that granted its success in the Uk while modeling and adapting the Harvey Nichols’ brand values to the Hong Kong’s environment.”
Our Strategy :
Complementary product selection to enhance the Landmark’s product offering.
Product selection that differentiates Harvey Nichols from its potential competitors.
Consistency with Harvey Nichols traditional store layout.
Consistency with the needs and wants of the target costumers.
Choice of the right product lines and departments to be represented.
Ideal Positionning:
To keep high luxury while stressing on the British image of Harvey Nichols.
Table of Contents
- Retail market China.
- Opportunities for China.
- Difficulties in China.
- Hong Kong Land- Main shopping areas.
- Landmark.
- Landmark in Hong Kong.
- Chinese vs. HK customer.
- The strategic positionning of the new Harvey Nichols.
- Strategic positionning.
- Commercial strategy.
- Harvey Nichols in HK.
- Our mission.
- Our strategy .
- Store Layout.
- Our priorities: departments.
- Services.
- Events.
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