Histoire de la poupée Barbie, de Mattel et controverses actuelles
Date de publication :
26/03/2009
Langue :
Français
Format :
.doc
Nombre de pages :
3 pages
Sommaire :
Sommaire
- Barbie's History
- The birth of Barbie and her first evolutions
- Barbie nowadays: a reflection of our world
- Controversies
- Barbie and the Religious and Ethnic issue
- A distorted image of woman
Résumé :
barbie was invented by Ruth Handler, an American woman. She watched her daughter playing and she noticed that only infants dolls existed while children gave to their dolls adults roles. She quickly suggested to her husband - co-founder of mattel - an adult-bodied doll. Ruth went to Germany and then saw a doll called Bild Lili, the doll that Ruth had in mind. Lili was a doll designed for adults but Ruth noticed that little girls loved it. Ruth made her doll and called it Barbara, Caylah, Millicent Roberts, barbie. The doll was presented to the American International Toy Fair in New York on March, 9, 1959, date which became barbie's birthday. mattel bought Bild Lili doll rights and stopped hits production, so barbie was the only one in the market with an adult body. The First barbie wear a black and white zebra striped, a ponytail and was either blonde or brunette. Her clothes were designed by a fashion designer, Charlotte Johnson in order to attract the little girls. During the first year, barbie was a success : 350.000 copies were sold. This success was due to the baby boom, the explosion of teenagers and the visibility of these young people.
Voir docs similaires : Marketing produit
Dernières nouveautés dans la catégorie : Marketing produit
1
Chef de secteur William Saurin, leader sur le marché des plats cuisinés appertisés
Rapport de stage | 16/10/2009 | fr | .doc | 26 pages
3
Danone / Nestlé : les eaux « phares » sur le marché français
Étude de cas | 09/10/2009 | fr | .doc | 92 pages
4
Les biomédicaments en France : étude de marché, positionnement des laboratoires MSD-Chibret et recommandations
Mémoire | 06/10/2009 | fr | .doc | 68 pages
Les plus consultés sur 30 jours en : Marketing produit
1
Dove et son développement sur le marché du capillaire : lancement d'une nouvelle gamme de produits
Étude de cas | 17/02/2009 | fr | .doc | 26 pages
3
Plan d'action marketing du produit Mir Black Magic
Étude de cas | 21/05/2009 | fr | .doc | 29 pages
4
Nutella, un produit indétrônable - stratégie marketing et positionnement sur le marché de la pâte à tartiner
Étude de cas | 25/09/2009 | fr | .pdf | 44 pages
Les garanties d’oboulo.com :
Comment ca marche ?
Garantie qualité
Satisfait ou remboursé
Paiement sécurisé
Qui sommes nous ?
