How to Start and Run a Small Book Publishing Company by Peter I. Hupalo
$3.95
literature
presentation
published 08/08/2007
review : Completed
level : Advanced
requested 5 times
The author of this book, Peter Hupalo, self-published his first book, Thinking Like An Entrepreneur in 1999, thus beginning his company, HCM Publishing. This book appears to be the second book he has self-published, though he does not mention how many books by other authors he has published. I found this book relatively educational in that I think it would be useful, though by no means comprehensive, for a new small publisher. It is very heavy on numbers, spending most of the book discussing how to make a profit, pricing, taxes, and accounting issues. Unfortunately, most of the non-number information is common sense and rather brief.
Table of Contents
- Hupalo begins the book by recommending that new publishers subscribe to online publisher listslike Publish-L.com or Pulp-Forum.net
- The next section of the book is on marketing
- Hupalo is much more in his element in the next section, on book pricing
- In deciding on a price for your book, Hupalo writes, you should first estimate your gross profit margin to use as a guide
- The next section is on business structure and related tax issues
- After a brief section on sales tax and use tax, Hupalo continues into tax deductions and inventory accounting
- Then, Hupalo goes back to inventory accounting to discuss two more methods: LIFO (last-in-first-out) and FIFO (first-in-first-out)
- The next-to-last section is on record keeping
- The final section, entitled 'The Holy Grail of Publishing' covers a range of financial aspects, including trademarks, copyrights, series, annuity valuation...
