L’impact de la culture et des diversités culturelles sur l’entreprise en Inde

Exposé Entreprises & gestion Management organisation

Date de publication :

06/05/2008

Langue :

Anglais

Format :

.doc

Nombre de pages :

17 pages

Niveau :

avancé

Consulté :

3 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Cross cultural management and the cultural differences issues
1. What is the culture?
2. Interest of a training on cultural differences
3. Issues raised by cultural differences
Analysis of the cultural diversities in India
1. The PEST analysis
2. Hofstede's analysis
3. Trompenaars' analysis

Résumé :

culture and cultural diversities impact on business in India (titre original)

With the increasing globalization of the world, reaching several foreign countries becomes essential. It is essential to be present on the international market to be more competitive in this incontrovertible global world. This helps to reduce costs of production - by seeking lower costs of labour and raw materials in developing countries for example - as well as increasing growth opportunities, reducing costs of distribution or finding new market shares.
In order to avoid problems of settling, before expanding into a foreign country, we have to focus on its environment factors and on its cultural differences.
culture is defined as a system of shared beliefs, values, customs, behaviours, and artefacts that the members of society use to cope with their world and with one another, and that are transmitted from generation to generation through learning.
The P.E.S.T. analysis is a relevant instrument to analyse the environment of a country.
To be successful in a foreign country, a company has to lean towards every cultural difference linked with its business. Cultural differences are essential in communication - because of the foreign languages, the meanings given to gesture which differs from one culture to another -, information and relationship preferences, work motivation, religion and social stratification. It is evenly important to adapt cultural differences on the products and especially on the packaging of a product.

This study will explain the importance of cross cultural management applied to business and how to deal with cultural differences. Then the report will analyze the country in question and its cultural particularities.