The Impact of Innovation on the Internationalization of Small and Middle sized Enterprises
Date de publication :
07/03/2008
Langue :
Français
Format :
.doc
Nombre de pages :
19 pages
Sommaire :
Sommaire
- Introduction
- Contextualization
- Research Theme
- Research Problem
- Objectives
- General Objective
- Specific Objectives
- Justification
- Conceptual background
- Methodology
- Main findings
- Export Marketing Strategy
- Firm Characteristics
- Product Characteristics
- Industry Characteristics
- Export Market Characteristics
- Export Performance of the Venture
Résumé :
The present study offers to the reader a considerable bibliography review on internationalisation of small and middle-sized enterprises and raises a question in relation with the extent to which the variable innovation plays a main role in this issue.
This paper was designed with the objective to provide guidelines to small and middle sized enterprises to create and/or maintain international markets orientation. The sampled company for the research was a small firm named Zigfreda, which is a new entrant in the fashion industry.
The findings showed that not much stress was giving towards a single variable such as innovativeness, but to the combination of a number of variables and resources, especially previous international experience. In the final part, the researcher compares the theory against what was found in the collected data and observes a consistency between both.
This paper was designed with the objective to provide guidelines to small and middle sized enterprises to create and/or maintain international markets orientation. The sampled company for the research was a small firm named Zigfreda, which is a new entrant in the fashion industry.
The findings showed that not much stress was giving towards a single variable such as innovativeness, but to the combination of a number of variables and resources, especially previous international experience. In the final part, the researcher compares the theory against what was found in the collected data and observes a consistency between both.
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