L’industrie musicale : l’avenir du contenu payant

Étude de marché Marketing & marques Marketing produit

Date de publication :

28/11/2003

Langue :

Anglais

Format :

.ppt

Nombre de pages :

15 diapos

Niveau :

expert

Consulté :

95 fois

Avis client :

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Music industry: a complex system of product, information, and capital flows
Value chain: highly fragmented, thus high potential for disintermediation
Vc2 framework: due to disintermediation, the music industry has become a `nightmare' and fails to capture the value it delivers
Value capturing: division of retail price for retailers and labels
iTunes: not profitable despite 17 million music downloads
Online music stores: if iTunes can't be profitable, can others?
Paid online content: multimedia projected to take the largest share, but trust issues have to be resolved
Willingness to pay: up to ?7 per month for music subscriptions
Willingness to pay: up to ?1 per song in a pay-per-use model
Tows matrix: shows plenty of opportunities for the music industry

Résumé :

Contents : Industry Analysis : flow chart, value chain, the vc2 matrix. Paid content : iTunes & Co, demand & deterrents. Future Scenario : tows matrix. Music industry: a complex system of product, information, and capital flows. Value chain: highly fragmented, thus high potential for disintermediation. Vc2 framework: due to disintermediation, the music industry has become a "nightmare" and fails to capture the value it delivers. Value capturing: division of retail price for retailers and labels.