International market : kitesurfing

Marketing & marques   |   Marketing sportif   |   Étude de cas   |   23/04/2008   |   fr   |   .doc   |   6 pages
Extrait du document : « The communication message; Companies actions; Communication risks. International market : kitesurfing I. France The product I choose is a kite we use for ...»

Extrait du sommaire : «France. Product. Price . Place. Promotion. The product in Ireland. The price. The place. The promotion. The communication message . Companies actions . Communication risks ....»

Les sports extrêmes

Marketing & marques   |   Marketing sportif   |   Mémoire   |   08/04/2008   |   en   |   .doc   |   47 pages
Extrait du document : « by national and international companies, whose 5 used for the French market) * www.sportsspin Bungee Jumping * Canopying * Kitesurfing * Paragliding * Skydiving ...»

Extrait du sommaire : «Context. Methodology . Research approach. Data collection. Extreme philosophy - who is he?. The industry. Global overview of the sporting market in France. The extreme market. An example of success, the USA market. The mobile technologies ? Extreme...»