Journal du surfeur irlandais : analyse de faisabilité

Étude de marché Marketing & marques Marketing produit

Date de publication :

04/04/2009

Langue :

Anglais

Format :

.doc

Nombre de pages :

8 pages

Niveau :

avancé

Consulté :

0 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Project concept
1. The idea
2. How am I connected to this idea ?
3. Why is it a viable business venture ?
4. Target market and customers
Strength and Weakness of the market
1. Factors limiting the product development
2. Factors favouring the product development
Nature of that industry

Résumé :

The term culture refers to "the meanings that people learn from and share with each other" (MacPherson, Curtis & Loy 1989 p249). Basically, surf culture can be described as the people, language, fashion and sporting life. Since the last few years the surfers population is growing all around Ireland; there are about 5000 surfers in the country (figures from the Irish Surfing Association / www.isasurf.ie). For instance; the number of schools and surf shops which grow all along the 3500 miles coastline shows that there is an important development in this area. In 2004, a water sport magazine appeared,called "Fins", which treated different subjects concerning Surfing, Windsurfing and Kite surfing. Surf culture is growing all around the Irish coast; the surfing business is relatively recent and in full rise. That's why i decided to create a new concept of magazine treating just about surfing.

This new Irish surf magazine could federate the surf community. To develop my idea I would like to use surf schools and surf shops networks to widespread my new magazine concept. The name of this magazine would be: "The Irish Surfers journal" and would circulate around Ireland every four months like its main competitor (Fins). It would not be possible to circulate every month due to the surfers population which is for the moment too small. In this journal, it would be possible to read articles about Irish surf conditions, stories, surf trips and could be a way for the customers to discover new products and surfing accessories.