Lancement d'une entreprise de location en ligne de vêtements de luxe : « Des Marques et Vous »

Étude de cas Économie & marchés E-commerce

Date de publication :

30/03/2009

Langue :

French

Format :

.doc

Nombre de pages :

25 pages

Niveau :

expert

Consulté :

4 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Executive summary
Company overview
1. The idea
2. Why are we different from the others
3. Short Term Objectives
4. The main important step of the creation of the corporation
Market study
1. Clothing market
2. E-business market
3. Rental Market
4. Customers study
5. Competition
6. The Opportunity
7. Suppliers
Strategies
1. Products and services
2. Merchandising and marketing
3. Price
4. Site selection and location
5. Supplies
6. Management
Financial analysis
1. One-year Cash flow
2. Profits and losses analysis over 5 years
3. Break Even
4. Sensitivity Analysis
5. Recommendations

Résumé :

"Des marques et Vous" is the name of the new company we are going to set up. This name has in French a double meaning. This means "people and their attachment to the brands" and "being different from the other one".

This company's name is totally in correlation with the new concept we plan to launch. As a matter of fact, the aim is to set up an online company in the renting business of luxury dresses for a one night event. This new firm will be in a first time located in Paris, the French capital, as this is where private events requiring the need of wearing luxury clothes are the most important.

After having analysed the clothing market and the trends of the customers, we have defined a gap which seems profitable. The clothing market in France is saturating which can explain the opportunity of this new concept in order to relaunch the consumption in a different way. Moreover we have noticed the importance for people to feel different from each other wearing brands clothes. People are more concerned about the luxury business and everyone deserves to wear such kind of clothes. However anyone can not afford to pay for it. This is the reason why our concept is original and has a great chance of being successful. Indeed, this will satisfy this new demand giving them the opportunity of wearing Haute-Couture dresses, even if it is for one night.
Furthermore, in order to strengthen our beliefs, we have conducted a questionnaire. This one showed us that a large part of the women population would be ready to pay between 50 euros and 150 euros for renting a luxury dress for a one night event.
In this business plan you will be able to see all the different steps and analyses we carried out to make our project a success and to believe in it.
This will includes the description of our future company, a detailed market analysis, the business' strategies and finally the financial analysis.