Lancement du site de vente aux enchères e-Bay sur le marché chinois
Date de publication :
08/10/2009
Langue :
Anglais
Format :
.doc
Nombre de pages :
6 pages
Sommaire :
Sommaire
- Comprehend the case situation
- Defining the problem
- Identify the causes
- Generating alternative solutions
- Decision
- Taking action
Résumé :
The proposed case deals with the EBay company's plan to expand its activity to China.
E-bay is a US company offering e-commerce, e-payments and internet communication services globally which was founded in 1995 in California. E-bay is the world's online market place enabling trade on a local, national and international basis with a diverse and passionate community of individuals and small businesses. In E-bay, sellers can list products to sell on the website while buyers can browse them and bid in those interested them through auctions.. The company doesn't make the mediation but just inform the seller and the buyer by e-mail when a bid is exceeding the seller's reserve price. At any time E-bay takes possession of the product sold. By this way, the business model of E-bay is simple: they charge fees to the seller when they integrate the product at sale, optional fees are also practiced for making goods more visible and in addition, E-bay takes as well percentage on the sale.
E-bay is a US company offering e-commerce, e-payments and internet communication services globally which was founded in 1995 in California. E-bay is the world's online market place enabling trade on a local, national and international basis with a diverse and passionate community of individuals and small businesses. In E-bay, sellers can list products to sell on the website while buyers can browse them and bid in those interested them through auctions.. The company doesn't make the mediation but just inform the seller and the buyer by e-mail when a bid is exceeding the seller's reserve price. At any time E-bay takes possession of the product sold. By this way, the business model of E-bay is simple: they charge fees to the seller when they integrate the product at sale, optional fees are also practiced for making goods more visible and in addition, E-bay takes as well percentage on the sale.
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