Management du changement : le cas CBC

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8 pages word

anglais

management organisation

étude de cas

publié le 01/09/2008

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Résumé

In the framework of this assignment, I decided to use a company, in which I did an internship for 7 months, that I will call cbc. This Swiss Group provides chocolate-based products, is present in several countries and generates a sales turnover of nearly 3 billion €. However, this company met strong difficulties to manage the necessary change of its structure in order to stay competitive. Consequently, I think it would be interesting to analyze the process used and the difficulties met in applying theoretical issues of the course.

Firstly, we will describe the company in details. Secondly, we will analyse te difficulties that cbc meets and finally we will give suggestions on how the company could improve its necessary change management.

Sommaire

Description of the company
Difficulties that the company meets
1. The market
2. The global internal strategy
3. The Human ressources department
4. The IT department
Suggestions on how to integrate an efficient change management
1. Eight steps of John Kotter
2. A transition management team
3. DICE
4. Combination of « Economic value » & « organizational capabilities »