Management interculturel : l'exemple du contructeur automobile BMW

In this essay, I deal with the Companies intercultural management process for which cultural differences have been a barrier or source of competitive advantage, affecting their success in international business environment.
In choosing bmw Company, an international one, we will see that the history, evolution, structure, and policies are the base of the each global operation, its scale and its scope. Indeed, bmw is a European company of note that is making concerted efforts to address the issue of intercultural management. Its efforts have resulted from its multinational operations. This company has managed to carve out an enviable niche market for itself in the premium segment of the automobile industry through technological innovation.

Following the internationalization process, bmw is more and more confronting to the doing business difference around the world. Within this, we the analysis consist in a central issue related to cultural differences, a statement of the main problems, an analysis of each problem or issue, and a recommended course of action.