Management de la prise de décision : stratégie de Nestlé Nespresso

nestlé nespresso is one of the fastest growing subsidiaries of the nestlé group. The group includes many different brands regarding coffee. Among them, there are two very profitable entities: nespresso and Nescafé. They're not the same company, they are owned by the same group, and the activity is not quite the same. nestlé Nescafé is a company specialized in medium-range coffee. This brand owns many different ranges of products from soluble coffee to small portioned coffee sets. The products are sold in supermarkets, and this is one of the big differences with nespresso. That's true: one of the particular thing that we could say about nespresso, is the fact that the company sells its products within a fully owned outlets network. nespresso is a company specialized in high-end coffee and coffee machines for rich people. In fact, it was the concept at the beginning: the company was created in Switzerland in 1982 to provide a high quality coffee to homes, and non-homes.