Management des ressources humaines : élargissement de l'emploi et enrichissement de l'emploi

Structuring the work and the relationships and interactions between the technical systems and the people (the sociotechnical systems), as well as between the people themselves (that is structuring the flow of work), form important building blocks for organisations. Individual jobs cannot therefore be viewed in isolation", say Swanepoel et al. (2003: 193). In this way, organisations operate job designs which "refers to the way in which work is structured into the different tasks and responsibilities required to execute a particular job" (Swanepoel et al. 2003: 194).
Working in a family business, named DESERTOURS , we perform in a challenging and competitive market. With twenty years experience, DESERTOURS is the 4WD and motorcycle adventure travel leader in the French market. Our company offers trips around the world, including Morocco, Tunisia, Libya, Okavango, Namibia, Madagascar, Venezuela and the United States. Over the past ten years, DESERTOURS has diversified its range of skills and is now organising sports events such as 4L TROPHY , a 4L orientation race in the Moroccan desert, reserved for students, as well as the Roses des Sables Trophy , a 4WD, quads and motorcycle woman-only race.
Historically, we had built our brand trough separate businesses. These included individuals trips, business trips, 4L TROPHY , Roses des Sables Trophy and smaller events. This strategy had led to based operational approach wherein the company completed in each one. Currently, Jean-Jacques Rey, the founder and the director manager of DESERTOURS changed this and restructuring the leadership of the group into five departments: production, selling & partnerships, marketing & communication, people and finance. In order to increase productivity, an intense debate had been introduced to know how to redesign the work. We can take for instance the job description of the marketing and communication director, after the redesign.