Management : la stratégie de Google

Étude de cas Entreprises & gestion Management organisation

Date de publication :

24/11/2008

Langue :

Français

Format :

.doc

Nombre de pages :

6 pages

Niveau :

expert

Consulté :

5 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

What are the key factors behind Google's early success?
1. The Human Resources Strategy of Google
2. The development strategy
3. The management strategy
Do you expect the search business to become more concentrated?
Is search a winner-take-all business?
In renewing its deal with AOL, could Google afford to pay AOL more than 100% of the revenue generated from AOL searches?
Should Google also branch out into new arenas?
Do you view Google's distinctive governance structure, corporate culture and organizational processes as strengths or potential limitations?

Résumé :

google: what does mean this name? It is a play on the word "googol" invented by Milton SIROTTA. It is about the number which is represented by the numeral 1 followed by 100 zeros. The two creators of google, Larry PAGE and Sergey BRIN, use this term in order to reflect the company's mission which is to organize the immense, the infinite amount of information available on the web, it is mean also the google's sufficiency in the search business. The success of google Inc. favored the creation of a new verb: to google used to design its utilization.
The creators met themselves in the Stanford University and decided in 1995 to leave their studies in order to solve "one of the computing biggest challenges: retrieving relevant information from a massive set of data".
In 1997, the buzz about the new type of search technical knowledge and technology began to build a word spread around the Stanford campus.
google Inc. has a good reputation today; however some of their actions and behaviour are contentious. These are about the personal data, the information that google keep registered.
In this case, we will study the google's strategy and what are the competition objectives.