Management stratégique : le Crédit Agricole

Étude de cas Entreprises & gestion Management organisation

Date de publication :

22/08/2008

Langue :

Anglais

Format :

.pdf

Nombre de pages :

18 pages

Niveau :

expert

Consulté :

10 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Crédit Agricole: general overview
1. The Crédit Agricole group
2. The history
3. The products
4. The general organization
5. The capital organization
Strategic planning of our project
1. What is the environment of the Crédit Agricole? PESTEL analysis
2. What is the position of Crédit Agricole in the market? Porter's five forces analysis
3. Strengths, opportunities, weaknesses and threats : the SWOT analysis of Crédit Agricole and the new project
Recommendation concerning the project
1. Objectives
2. Risks
3. Tactics

Résumé :

crédit agricole is the largest banking organization in France. The Group is composed with the Regional Banks, the LCL and the crédit agricole SA which has been created in 2001 to represent the crédit agricole Group. The Group represents, today, 134,000 employees with a net banking income of 29.2€ billion and is, thanks to the Regional Banks, the LCL network and its specialist subsidiaries, and the crédit agricole SA, a leading player in Europe. The group has an activity in retail banking and related businesses, with a presence across the entire spectrum of banking and finance activities. crédit agricole pursues a strategy of sustainable, profitable growth, through a unified approach between the Regional Banks and the Group's specialist business line subsidiaries. In line with this commitment, crédit agricole has a balanced, diversified and high-potential business model. The new computer system will allow the company to be more accessible what is an important point in the current market and so the project was a necessary decision to take in the technological world to which we are confronted.