Management stratégique : Ryanair

Étude de cas Entreprises & gestion Management organisation

Date de publication :

03/12/2007

Langue :

Anglais

Format :

.doc

Nombre de pages :

12 pages

Niveau :

expert

Consulté :

12 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Apply appropriate theory, models and concepts assess both the macro and competitive environment impacting upon the strategic situation of Ryan Air. From this analysis identify the key opportunities and threats facing Ryan air
1. The layer of the business environment
2. The macro-environment
3. Five forces framework model
4. The opportunity
5. The threat
Based upon your analysis above and by considering, key trends and forces of high uncertainly, develop two or three future world scenarios facing this firm in the next 5 to 10 years
1. Benign changes in the environment
2. Hostile future
Perform an internal audit on Ryan Air tangible and intangible resources. From this analysis identify the threshold and core competences and resources of Ryan Air. What are Ryan Air's dynamic capabilities. Summarise the salient strengths and weaknesses of Ryan Air?
1. The tangible resources
2. Revenue and profit tend
3. The intangible resources
4. Strengths
5. Weaknesses
Briefly explain why it is important to have a strategic vision and mission for an organisation. Taking into account this organisation culture develop a new vision together with mission statement and strategic objectives for Ryan Air
1. Vision
2. Mission
3. Objectives
From your mission and strategic objectives and based upon your internal and external analysis develop fully evaluate, using appropriate analytical and evaluative techniques, three alternative possible strategic directions for Ryan Air. Which of the three options would you recommend the Board at Ryan Air pursue?
1. Business or competitive strategies
2. Corporate and international strategy
3. Directions and methods of development
4. The strategy Clock
Critical assess, by relating to appropriate leadership theory, the leadership style of Ryan Air's Chief executive. How does his leadership style contribute to the success of Ryan Air?

Résumé :

Apply appropriate theory, models and concepts assess both the macro and competitive environment impacting upon the strategic situation of Ryan Air. From this analysis identify the key opportunities and threats facing Ryan air.
Ryan air was born in 1985. To build its strategy, to obtain competitive advantages and to become a leader on this market, the company had to study different factors of which his organisation have to do face. These are shown by the graph "layers of the business environment".