Le marché des préservatifs des USA

The total U.S. market for condoms, including sales through all retail channels stood at $398.3 million in 2005. It has been increasing 2.8% from 2004. The U.S. condom market is a stable and mature market growing at a steady rate every year.
So in terms of main actors which preoccupied the condom market, the profitability of condom market is high.
There are strong barriers to entry and these make it difficult to enter condom manufacturing, so the number of producers has remained small. In terms of new companies which want to enter the market, the profitability of condom market is low.
Top marketers / Top brands
- Church & Dwight Co. Inc - Trojan;
- SSL Americas, Inc. - Durex;
- Ansell Healthcare, Inc. - Lifestyle;
- Okamoto U.S.A., Inc.