Le marche du vin en Chine - Beaujolais

The confederation of wine growers from Rhône and Loire Valleys has recruited our consultancy to study the possibility to expand beaujolais Nouveau sales in China.

According to our study, we have determined Shanghai to be the best place in China to launch this kind of French wine. This city symbolizes the chinese gate for the western world.

Our presentation will start with a brief general presentation of China. Secondly we will tell about the Market we will enter: the beverage market and especially the wines one. Then we will define the beaujolais Nouveau, with the way we will sell it. Finally we will present the business plan with the income statement and our recommendations.