Marketing channel analysis of Hewlett-Packard
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document in English
business strategy
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published 20/07/2008
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level : Advanced
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SummaryHewlett-Packard (HP) was founded on January 1, 1939 by Bill Hewlett and Dave Packard. The decision to create this partnership was made in the now historic HP Garage in Palo Alto, California. This garage is now considered the birthplace of the Silicon Valley (About HP). HP has since grown into a technology company that operates in 178 countries, employing 140,000 and offering a comprehensive portfolio of products(Jobs at HP).HP is economically one of the most successful information technology companies in the world. It is ranked eleventh on the 2006 Fortune 500 list and second in its industry. Last year they had nearly eighty-seven billion dollars in revenue, with over two billion in profits. HP is a publicly traded company on the New York Stock Exchange, which has been steadily growing since their initial public offering in November of 1957 (HP History).
Table of Contents
- Environment.
- Economic.
- Socio-cultural aspect.
- Technological aspect.
- Competitive aspect.
- Legal aspect.
- SWOT analysis.
- Channel strategy.
- Various channel relationships.
- Mergers and acquisitions.
- Distribution strategy.
- Direct selling - HP sales representatives.
- HP On the front lines.
- Conclusion.
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