«Direct mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered to prospective customers or contributors. Anything from catalogs, flyers, newsletters or brochures or any similar promotional...» Document abstract
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9 word format
Language : english
marketing
case study
date published
21/01/2006
review : not yet assessed
level : Expert
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SummaryDirect mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered to prospective customers or contributors. Anything from catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered direct mail. Prospective and existing clients can benefit from receiving the direct mail advertisement. Prospective clients can benefit from awareness of a product or sales promotion that they may not have known existed.
Table of Contents- Direct Mail
- Effects of Technological Advances
- Legal Precedence
- Economic Impact
- Typical Users of Direct Mail
- Direct Mail as part of Integrated Marketing Communications (IMC)
- Close the sale
- Complete Information
- Pros and Cons of Direct-Mailing
- The pros
- The cons
- How it is measured
- Coupons
- Mail-in Forms
- How it is purchased
- Production and Handling
- McDonald's use of Direct-Mailing
- Objectives
- Increase Demand
- Increase Product Consumption
- Increase Frequency of Visits
- Target audience
- The Integrated Marketing Campaign
«Rainy, Steady, Go's aim is to install vending machines selling cheap emergency umbrellas in tube stations in London. Our market is for people of all sexes and ages who have forgotten their umbrellas. We have two streams of income:
1. Sales of...» Document abstract
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27 word format
Language : english
marketing
theses
date published
02/12/2004
review : not yet assessed
level : Advanced
requested 69 times
Summary Rainy, Steady, Go's aim is to install vending machines selling cheap emergency umbrellas in tube stations in London. Our market is for people of all sexes and ages who have forgotten their umbrellas. We have two streams of income:
1. Sales of umbrellas
2. Advertisements on umbrellas
Since our product launch six months ago (installation of umbrella vending machines in 20 London tube stations) we have worked to ensure that the umbrella vending concept was one where there was a niche in the market and that allowed us to make profits. In the medium term, we plan to expand to other English cities (Birmingham, Liverpool, Manchester, Bristol, Leeds) where we will encounter a similar environment as in London. Furthermore we will diversify our product line by introducing “emergency” raincoats and colourful umbrellas for kids...
1. Sales of umbrellas
2. Advertisements on umbrellas
Since our product launch six months ago (installation of umbrella vending machines in 20 London tube stations) we have worked to ensure that the umbrella vending concept was one where there was a niche in the market and that allowed us to make profits. In the medium term, we plan to expand to other English cities (Birmingham, Liverpool, Manchester, Bristol, Leeds) where we will encounter a similar environment as in London. Furthermore we will diversify our product line by introducing “emergency” raincoats and colourful umbrellas for kids...
Table of Contents- Executive summary.
- Company summary.
- Products.
- Market analysis summary.
- Strategy and implementation summary.
- Management summary.
- Financial plan.
«Thaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document.
Population: Over 60 million.
GNP per capita: 2,740 USD and increasing rapidly, providing a growing...» Document abstract
$9.95
19 slides .ppt
Language : english
marketing
market study
date published
12/05/2002
review : not yet assessed
level : Expert
requested 85 times
SummaryThaï beer market: market environment, beer consumption, key players, market share, pricing, major brands. Market niche. Powerpoint document.
Population: Over 60 million.
GNP per capita: 2,740 USD and increasing rapidly, providing a growing demand for beer.
GDP per capital : 700 USD.
Tourism continues to be an important element in promoting economic recovery, accounting for about 5% of GDP.
Table of Contents- THAI BEER MARKET
- Market Environment
- Beer Consumption
- Key Players
- Market Shares
- Pricing
- Major Brands
- MARKET NICHES
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