Merchandising du fabricant de plats cuisinés en boîte William Saurin

The canned ready-made dishes market is a competitive one worth a substantial 534 million Euros. william saurin which is a main actor of this market, proposed a new merchandising recommendation in order to improve the clarity and the simplicity for the customers of finding an adapted product. In this assignment, we will look in depth at william saurin's recommendation for the canned ready-made dishes aisle.
william saurin made a recommendation to French distributors in order to answer a major consumer expectation, which is to find products that require no preparation.

They focus their organisation on the consumption circumstances because according to a survey, "a homogeneous product clusters depending on how long they need to be prepared and when they are eaten" have been identified.
Keeping in mind the survey results, they segmented the aisle into three areas according to the cooking time.