Une nouvelle ligne de produits solaires sur le marché koweïtien

In Western countries, the photo damage created by the sun is a public concern. People are encouraged by governments through heighten of public awareness of the risk linked to sun exposure. The use of sunscreen as one of the way to protect the skin against its alteration on a short or long term is enhanced. Many professional groups (American Academy of Pediatrics...) have alerted the public opinion through medical recommendation on the importance to avoid as much as possible the contact with UV rays. In this report, I am in charge of studying the sunscreen product and the Kuwaitis' behavior and habits to be able to establish a coherent line product as well as efficient communication tips to help for the product launched. When the sun alters the skin, it is called a sun damage. Sun damage causes in the minor case sunburn and aging, and can conduct in the worst cases to skin cancer. To avoid those reactions, sun-block and sunscreen exist, in addition to a limited exposure and a skin coverage by clothes. Sun-blocks and Sunscreens are categorized separately because of the different effect they have on the skin protection and for the different actions of each. Sunscreen are generally referred and sold by manufacturers as sun-blocks as soon as the protection indicator is a SPF of 15 or higher. Since both are used to protect the skin against sun radiation, we will find out what the intrinsic differences between the 2 products are. In a second time we will establish the actual product line existence.