Ouverture d'un concept-store "Colette" à Shanghai

Exposé Économie & marchés Marchés étrangers

Date de publication :

09/08/2008

Langue :

Anglais

Format :

.doc

Nombre de pages :

2 pages

Niveau :

avancé

Consulté :

2 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

The appearance of a new consumption type in China
Colette, or the success of a concept store

Résumé :

How to recreate colette's lifestyle store in shanghai, being faithful to the original concept, but in agreement with the new emerging Chinese market?
First of all we will proceed to a company analysis in order to underline our strengths and prepare to overcome problems that might follow from our weakness. But above all we must identify our competitive advantages.
In other to define the opportunities and threats of our implantation, we will proceed to study the market of fashion and design in China, and especially in shanghai. We will also pay a close attention to the different environments affecting our concept: this will include regulations, laws, competitors, etc. This analysis will allow us to define the Key Factors of Success.
Finally we will combine our competitive advantages and the key factors of success of the market in order to create our action plan, which will describe our strategy and our marketing mix.