« Internal and external analysis. Paris 2012, a concept to promote. Paris 2012, as a candidate city to host the Olympic Games, is an example of such a product. ...» Document abstract
$9.95
10 word format
Language : english
marketing
case study
date published
12/07/2006
review : not yet assessed
level : General public
requested 35 times
SummaryMarketing is often referred as the set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill indivudual needs but also organizational objectives. Paris 2012, as a candidate city to host the Olympic Games, is an example of such a product. For instance, Paris 2012 marketing objectives were to obtain public support by having the French people and the journalists share their enthusiasm, and eventually to convince the International Olympic Committee (IOC) to entrust the 2012 Games to their capital . Of course, the IOC members only made the final choice, but a strong popular adhesion could make a real difference
Table of Contents- Paris, a city to hold the Games
- The Games concept
- Sustainability and legacy
- Internal and external analysis
- Paris 2012, a concept to promote
- The rallying of all kinds of supporters
- Launching a promotion campaign to gain public support
- A multi-dimension lobbying
« 1929: CFP is listed on the Paris Bourse 1933: CFP's first refinery is the principle of reduction in greenhouse gas emissions by 2008-2012 for developed ...» Document abstract
$9.95
16 word format
Language : english
marketing
case study
date published
27/11/2006
review : not yet assessed
level : Advanced
requested 80 times
SummaryTotal is a leading multinational energy company with 111, 401 employees and operations in more than 130 countries. Together with its subsidiaries and affiliates, Total is the fourth largest publicly-traded oil and gas integrated company in the world. Its businesses cover the entire oil and gas chain, from crude oil and natural gas exploration and production to the gas downstream (including power generation), transportation, refining, petroleum product marketing, and international crude oil and product trading. Total is also a world-class chemicals manufacturer.
Total’s global businesses are divided into three segments:
The Upstream encompasses our oil and natural gas Exploration and Production operations, along with our Gas and Power activities.
The Downstream covers Trading and Shipping, Refining and the Marketing of TOTAL and Elf brand petroleum products, automotive and other fuels, and specialties such as LPG, aviation fuel and lubricants, through both the retail network and other outlets worldwide.
Chemicals includes Petrochemicals, Specialties, Fertilizers and Elastomer processing and Arkema, a new entity including Vinyl Products, Industrial Chemicals and Performance Products.
In 2004, Total delivered remarkable operational and financial performances and was one of the world’s fastest-growing, best-performing oil companies. Over a period of five years, the Group’s hydrocarbon production has increased by 25%.
This growth is being supported by a clearly defined strategy and a determination to continuously improve performance while respecting our commitment to corporate social responsibility.
Total’s global businesses are divided into three segments:
The Upstream encompasses our oil and natural gas Exploration and Production operations, along with our Gas and Power activities.
The Downstream covers Trading and Shipping, Refining and the Marketing of TOTAL and Elf brand petroleum products, automotive and other fuels, and specialties such as LPG, aviation fuel and lubricants, through both the retail network and other outlets worldwide.
Chemicals includes Petrochemicals, Specialties, Fertilizers and Elastomer processing and Arkema, a new entity including Vinyl Products, Industrial Chemicals and Performance Products.
In 2004, Total delivered remarkable operational and financial performances and was one of the world’s fastest-growing, best-performing oil companies. Over a period of five years, the Group’s hydrocarbon production has increased by 25%.
This growth is being supported by a clearly defined strategy and a determination to continuously improve performance while respecting our commitment to corporate social responsibility.
Table of Contents- Introduction of the company.
- History.
- Facts about total.
- Strategy.
- General analysis about total.
- Respect of the regulations, norm and audit.
- Porter five forces.
- Value chain analysis.
- Eco-performance matrix.
- Products analysis.
- Leveraging oil and gas resources.
- Renewable energy.
- Improving product.
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