Plan marketing inter-marchés : True jeans

Exposé Marketing & marques Marketing mode

Date de publication :

06/08/2007

Langue :

Anglais

Format :

.pdf

Nombre de pages :

16 pages

Niveau :

expert

Consulté :

2 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Analysis of the Current Situation - last year
1. Macro Environmental Analysis - PESTO Model
2. Market & Industry Analysis
3. Direct, Indirect & Future Competitive Analysis
4. Market Segmentation, Present Mapping
5. Existing Marketing-Mix (7P's)
6. SWOT Analysis
7. Position
8. Sources of Information
Achievable Marketing Objectives - next year
1. Market segmentation, Future Mapping
2. Desired Marketing-Mix
3. Marketing Objectives as a result of the SWOT
4. Positioning
5. Marketing Strategy - Ansoff Model
Yearly Action Plan & Marketing Budget
1. Main Cooperative Bodies
2. Maintaining Current Situation in the Market
3. Developing New Products/Services
4. Marketing activities based on the Marketing Mix
5. GANTT Scheme

Résumé :

Throughout the document we will see the marketing plan for our company truejeans. It is a new concept that we are launching at the end of 2006, where people can buy there own jeans online. The particularity of our company is to find, through all the brands we have partner with, the right jeans for our consumers. After, giving us their measures, the style they want, we will then find the right pair of jeans that fit! After analyzing different criteria we have decided to launch our company, first in New York City. Once it will work well in New York, we will continue launching truejeans in different kind of cities like Buffalo, Rochester, etc...