Plan marketing pour l'introduction de l'automobile Smart sur le marché nord-américain

The smart car brand has seen great success in France over the last several years. Through our research, we have found that smart has enormous potential in the United States' automobile market. Thus, we have created a marketing plan that outlines the strategies and tactics that smart brand should take, beginning at the end of 2007. If implemented effectively, these strategies will create strong brand equity and a clear and unique position within the United States auto market within just a few years time. To begin with, we will implement a market skimming pricing strategy prior to the official launch of smart car in the United States. This will allow innovators to actually purchase the smart car before it becomes too mainstream. However, as we have identified our primary target market to be sensible, reasonable, and practical, we will lower the price at the time of the official launch.