Plan marketing pour les produits Caudalie en Arabie Saoudite

All begun in 1993 thank to a brilliant idea of two people: Mathilde Bernard Thomas and the professor Vercauteren who prove the grape pips virtues for the skin. Two years later the first range born and is compose of only three creams. Because of the quality of this innovation on the market, they decide to patent the products and since these days never stop to grow thanks to clever and organized strategy.
10 years after its beginnings, the company gets more than 35 products sign caudalie and seven oils. Moreover, it brings together almost 180 employees around the world and is distributing in twenty-five countries. Today is in France the third anti-wrinkle mark sold in pharmacy. With its ten subsidiary companies in the world, its sales increase by 30% per years and could, according to our calculations, generate almost a turnover close to 60 million Euros.
I choose those products because of the originality of their components, the good feedbacks from the consumers and because I consider them as typical French products (they are made of grape pips extract from a famous wine producer: Laffite).