Plan marketing du tour-opérateur FRAM
Date de publication :
02/04/2009
Langue :
Anglais
Format :
.doc
Nombre de pages :
14 pages
Sommaire :
Sommaire
- Company Overview
- Structure
- Historic Overview
- FRAM today
- FRAM Marketing Mix
- Product
- Price
- Communication
- Distribution
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Target and Segmentation
- Main targets
- Positioning
- FRAM's CRM
- Loyalty Program
Résumé :
fram is a tour Operator with agencies, hotels, planes, etc. This model is quite advantageous in term of offer differentiation. But as soon as the activity is dropping, it is becoming really hard for fram with high fixed cost. fram is an "outgoing specialist" which means that they send French tourists abroad. They also welcome tourist in France or sell only flight ticket but this market represent a really few part of its activity.
The tour Operator French market has some specifics features. Indeed, 25% of the German travels with tour Operator whereas the French are only 10%. In spite of the difficulties that some operators are suffering, fram is still a successful company because they stand among the first 5 travel companies in France. fram had an amazing success during many years and this success was quite inexplicable.
The tour Operator French market has some specifics features. Indeed, 25% of the German travels with tour Operator whereas the French are only 10%. In spite of the difficulties that some operators are suffering, fram is still a successful company because they stand among the first 5 travel companies in France. fram had an amazing success during many years and this success was quite inexplicable.
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