Politique commerciale : analyse de l’industrie d’automobile européenne

I have chosen the automobile area and I have studied this sector on European market. It includes many products, cars of course, but also trucks and tractors. First, I have described the general features of this market: its size (how important is it comparing to others market; Japan and American?), the main manufacturers, which countries are the main producers, which are the main issues? That is why I have written a short presentation. After, I tried to identify which factors could influence all those constructors? To reach this goal I have used several analysis models to understand the macro-environment: • PEST • Porters' five forces • Strategic groups • And so on. To better understand this environment I have of course read a lot of books, newspapers and articles on the web. Finally, I tried to analyse the major risks for this industry and have predicted how the future can be? Effectively I wrote several scenarios and I have imagined the automobile future.