Présentation aux investisseurs d'un projet de restauration rapide de qualité : "Ambrosia pty ltd" et de sa stratégie

Étude de cas Marketing & marques Marketing produit

Date de publication :

23/05/2009

Langue :

Anglais

Format :

.doc

Nombre de pages :

37 pages

Niveau :

avancé

Consulté :

0 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

The director
The project
1. Project nature
2. Specification sheet
3. Plannification
4. Accorded or negotiated subventions
Our products and its markets
1. Our products
2. Our business offers
3. The australian market
The premises
Our strategy
1. Competitive edge
2. Marketing strategy
3. Pricing strategy
4. Communication plan
Means of production
1. Suppliers
2. Human resources management
Financial part
1. Turnover
2. Financial plan
3. Profit and loss account
4. Amortization, depreciation and bank interests
5. Break even point - profitability
Future development

Résumé :

We consider our project as a quality fast food restaurant, responding to everyone and most of all every Melbourne siders needs, we really hope that our customers will be satisfied and will enjoy our meals.
Business name : ambrosia pty ltd.
We took this name to emphasize the fact that the countries which our dishes are coming from are renowned gastronomic countries.
Our slogan, "A Bite of Heaven", is highlighting both the story of our name ambrosia and the quality of our food.
Place : Melbourne city (Australia).
ambrosia pty ltd has a registered office in Melbourne and we already have informed ASIC of the location of our office. Thus, we got a place where all communications and notices for the company can be sent.

Australian people are also seduced by this way of eating which is timeless and more practical than home made food, they spend on average 15% of their food budget in fast food restaurants and take aways. Australian food is inspired by multiple trends, such as Asian, Mediterranean or Japanese ones. We find those influences in the large diversity of food offers (restaurants, fast food, pubs... they all serve foreign cuisine).
The Australian culture and the curiosity of the Australian population concerning foreign food are quite exceptional and allow foreign restaurants to offer their meals. Our offer is 7 days/week, and we will propose diversified European meals with the fast food method, so people can eat fast at an affordable price.