Product Placement: “Casino Royale”
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document in english
marketing
school essay
date published 18/05/2007
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SummaryIn this latest Bond movie, the British Mi6 agent is assigned the mission to thwart international terrorism financed by money won through gambling. In order to do this, he needs to track down the financier “Le Chiffre”. Bond movies are classically known for the significant amount of product placement that can be found in them. Well, concerning the latest movie, Casino Royale, starring Daniel Craig, Bond fans will not be deceived – although one could say this particular movie goes surprisingly light on extraordinary gadgets. But there is nothing to worry about: some brands and corporations still got enough “bang for their bucks”.
Table of Contents
- Product Placement in James Bond Casino Royale
- Ericsson
- Sony Vaio
- Regarding a more classical Bond toy, one needs to mention his car
- Surprisingly, not only are computers, cars and cell phones discreetly placed into the movie, but there are also 'cultural' advertisements
- But what about the other ‘essentials' in Bond movies?
- Interestingly, Sony Pictures Entertainment also signed a deal with Heineken to showcase the company's beer.
- But to top them all, the Omega product placement definitely crosses the line
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