Professional management skills: Boeing case

Étude de cas Entreprises & gestion Stratégie

Date de publication :

13/03/2008

Langue :

Français

Format :

.pdf

Nombre de pages :

7 pages

Niveau :

expert

Consulté :

2 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

How to achieve profit stability within the Global Civil aerospace industry?
How to increase its market share?
How to align its global strategy with its global structure?

Résumé :

This case is about the civil aerospace industry which have a duopolistic market in the 110 seat-plus, where the two actors are boeing and Airbus. It is showing us that boeing was always the leader on each market: 70.7% of the Asian market, 67.2% of the U.S. market, 56.9% of the Latin America market, and 39.3% of the European market. While its competitor Airbus only had 23.4% of the Asian market, 23.3% of the U.S. market, 16.6% of the Latin America market, and 29.9% of the European market. But lots of changes had occurs during the last years and Airbus is starting to gain market share in each part of the globe. And if boeing is not developing as much as its competitor it will lose shares in the next years. That is why the boeing company should revised its strategy if it wants to be competitive against Airbus like it was before. After analysing the documents and after making some research on both companies and the global civil aerospace market, I will try to answer to the following questions on how to achieve stability within the global civil aerospace industry, increase its market share and align its global strategy with its global structure?