Profil de trois stratéfies d'e-commerce innovantes : les entreprises Dell, Kompass et BP Oil

Étude de cas Économie & marchés E-commerce

Date de publication :

24/05/2009

Langue :

Anglais

Format :

.doc

Nombre de pages :

13 pages

Niveau :

grand public

Consulté :

1 fois

Avis client :

non évalué

Validé par :

le comité Oboulo.com

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Sommaire :

Sommaire

Dell's profile
1. Overview
2. Integrating the Internet place
3. The Dell Company and product is a suitable match for e-Marketing strategies
4. Dell's e marketing innovative strategy
5. Dell E-Marketing Effectiveness
Kompass profile
1. Overview
2. The e-business strategy
3. Kompass and Web place
4. Search engine Optimization (SEO) Strategy
BP (Oil and Chemical company) and its Ecommerce Position
1. Overview
2. BP's Virtual Private Network (VPN) and its Intranet
3. BP's e-business strategy
4. B2B Operations (Business to Business)
5. B2C Operations (Business to Customer)

Résumé :

commerce on the internet which was virtually nonexistent in 1996 is now expected to be in excess of a $200 Billion Industry (Singh, 2004). This gives great reason as to why an effective and successful Ebusiness strategy can be so valuable to a business. In order to attain ebusiness objectives, it is vital that businesses synchronize information between the front and back office through ICT automation.
This paper will also entail contributing factors facing a business owner/manager when developing a new ebusiness strategy thought three examples.

The most efficient way that a firm can take advantage of ecommerce emerging technology will be given close analysis. So, in this way we will see for each case, what kind of company it is and what strategy it is used comparing to the ebusiness place.
All the paper will be based on a critical and a speculative analysis on future trends and emerging opportunities and challenges for each.