Les questions éthiques concernant l'industrie de la fourrure

I have always been very interested in fashion. For the last six months, I have been working as a communication manager's assistant at Victoria Couture, a luxury brand company dealing with clothing and accessories (bags, jewels and watches) for women and for children.
My job consisted in product placement, that is to have as many photographs of our products and as many articles as possible in the media, and thus in order to increase the visibility of the company and the customer's awareness of our products.

During that internship, the communication team (my boss, his colleague and myself) had to develop the visibility of the winter collection in the media and especially in French fashion magazines. But part of the collection that we had to promote was fur coats or down jackets that had some fur on the hood, detail that is one of the fashion hits of this season.
But since the clothing we were promoting was for women and for children, we did not really know whether we had to emphasize those fur coats or not in order to be as likable as possible, and this for the most people possible.
A dilemma thus occurred in the team, as we did not really how to handle the "fur subject" to the media.